SEO & Graphics

Weʻre Expert in SEO, Graphics & Video for Hawai’i Websites

Search Engine Optimization "SEO" Workbook

SEO Copywriting

We specialize in Search Engine Optimization ("SEO") for Hawai’i companies and nonprofits. O-WOW founder Steve Sue literally wrote the book on SEO, Buy at Amazon »

Buns Hawaii Graphics

Graphic Design

We do all sorts of graphic design including website, print, wrap, logo merchandise. See Case Studies »

Project Shaka PSA Commercials

Video & Film

O-WOW, Inc. founder Steve Sue is an accomplished video/film storyteller best known for the award-winning documentary feature, "Shaka, A Story of Aloha." See Gallery »

SEO FAQs

SEO stands for Search Engine Optimization, which involves optimizing your website so that it ranks higher in search engine results like Google. It’s important because higher rankings lead to more visibility, traffic, and ultimately, more opportunities for conversions or sales.

While SEO is generally regarded as a long-term strategy with results typically taking 3–6 months to become noticeable, SEO also serves to make your web content easily readable by visitors, thus thereʻs an immediate effect in the quality of your website experience. Factors such as competition, website age, content quality, and backlinks can all influence how quickly results are achieved.

Keywords are the terms or phrases people type into search engines when looking for information. Choosing the right keywords is essential for targeting your audience effectively. We begin the SEO process by applying analytics tools to define useful keywords that have limited competition.

Target landing pages such as product and services pages on your website will be optimized for a unique keyword by writing the keyword into permalink, headlines, sub-headlines, meta page description, alt text descriptors and body copy. Copy for each page should also be topically relevant to the target keyword. 

On-page SEO refers to everything you do on your website to improve its ranking, such as optimizing content, meta tags, URL structure, and images.

Off-page SEO involves strategies outside of your website, like building backlinks from reputable sites, social media marketing, and online reputation management.

While you can do basic SEO on your own with the right tools and learning, hiring an expert can help if you’re looking to maximize your site’s potential. An SEO expert can provide a tailored strategy, save you time, and ensure your site is fully optimized to meet search engine standards.

High-quality, relevant, and engaging content is crucial for SEO. Search engines reward websites that provide value to users, so creating informative, well-structured, and keyword-optimized content can help boost rankings. Blog posts, articles, videos, and other types of content can also generate backlinks, which improve your site’s authority.