Kala Kokua: Helping a Local Fundraising Leader Raise More Online

Challenge
Kala Kokua has helped Hawaiʻi schools, sports teams, churches, PTOs/PTAs, booster clubs, and nonprofit organizations raise funds since 2005. As the company grew, its website needed to do more than explain its services—it needed to become an effective fundraising tool. The challenge was creating a website that could serve multiple audiences while making the fundraising process simple and trustworthy. Organization leaders needed clear guidance on choosing the right fundraising program, while supporters needed an easy way to browse products, place orders, and contribute with confidence.
The website also needed to clearly communicate Kala Kokua’s value: helping organizations raise more money with less work.
Solution

We redesigned Kala Kokua’s website around one primary goal: making fundraising easier for both organizations and their supporters.

The new website guides visitors through every stage of the fundraising journey—from learning about fundraising options to submitting applications, browsing products, and purchasing through active fundraising campaigns. Clear navigation and strategic calls to action help schools and community organizations quickly understand which fundraising program best fits their needs.

We also organized Kala Kokua’s fundraising options into easy-to-understand pathways, explaining the differences between traditional presale fundraisers and online fundraising campaigns. This allows organization leaders to confidently choose the right solution while reducing confusion throughout the planning process.

To encourage donations and purchases, we designed product pages that showcase Hawaiʻi favorites—including smoked meats, Portuguese sausage, kalua pork, lau lau, and taro pancake mix—in a way that feels familiar, appealing, and easy to shop.

Trust was reinforced throughout the experience by highlighting Kala Kokua’s long-standing reputation, customer support, FAQs, and commitment to serving Hawaiʻi communities.

The result is a modern fundraising website that helps organizations launch campaigns faster, gives supporters a seamless online purchasing experience, and positions Kala Kokua as Hawaiʻi’s trusted fundraising partner.

Services provided include:
  • Website strategy and user journey planning
  • Information architecture
  • UX/UI design
  • Website development
  • Fundraiser application optimization
  • Online fundraising and campaign structure
  • Product catalog design
  • Content strategy and copywriting
  • Trust-building and conversion optimization