Branding
Weʻre Expert in Creating Hawai’i Brands
Naming
We create Hawai’i brands starting with naming, the eye of your brand pyramid. This includes the Naming Trilogy of word lockup, website domain address and legal trademark. See ChefZone Case Study »
Logos & Identity
A logo is the other primary eye of a companyʻs brand pyramid. It should be unique, iconic, engaging, easy to read from far away, and work in multiple circumstances (light and dark backgrounds, B&W, Color). See Our Gallery »
Graphic Standards
Creating graphic standards and enforcing conformance are essential to maintaining an optimal brand as designers seeking to express themselves can be highly destructive to a brand. See Waikiki Trolley Case Study »
FAQs
At itʻs highest level, branding is story crafting that integrates business strategy with marketing communications. Itʻs essentially the story of your organization, with various assets and tools that are designed to tell an engaging and consistent story.
A superior name is a brand asset that sets up a superior result in logo design such as providing a visual metaphor that can be leveraged into an iconic symbol. It should also be engaging, delightful, memorable to the target market so that itʻs easy to pass on to others. A superior name multiplies the effect of marketing and promotional initiatives such as logo merchandise that people want to buy or use and collaborations with other organizations. Naming applies to organizational name, product/service lines and names.
A superior logo is simple and iconic so it reads easily and quickly from afar to create a strong viewer impression and stand out from the competition. Visual symbols are generally superior to text or acronym logos as they work across languages, offer the potential of more meaning being built in (such as through a visual metaphor), and are generally more emotionally engaging as a visual rather than text.
Websites are an ideal place to first execute a brand as itʻs a primary marketing and promotions device, itʻs fast and easy to see the results of brand strategy in a customer-centric environment, and it can be used as a working graphic identity standards tool. We even use websites as a kind of customer-centric business planning device.
Yes. The principles of branding are as relevant to nonprofits as for-profits. In the case of a nonprofit, the organization story and visual appeal are essential to attracting and engaging donors. Donors typically want to “feel” what an organization stands for and professional brand execution signals a well-run organization that will spend donor funds wisely.
Brand strategy and implementation are on-going disciplines that should both reflect your current operations and drive the future growth of your organization. The variety and scope of work is highly variable, thus we only work by hourly fee. See Rates »